WM Plastics changes name to Novation Industries

McHenry, Illinois, February 11, 2013 — WM Plastics announces a change in its corporate naming approach and is now doing business exclusively as Novation Industries®, a name that represents its expanded service offering of holistic product development. Also, a new, succinct branding strategy exemplifies the company’s integrated offering of product design, injection molding, contract manufacturing and logistics services. 

Novation Industries®, which has been in business for 40 years as WM Plastics, has provided industrial and consumer product manufacturing for customers nationwide. With a new focus to provide comprehensive product development, it has recently expanded its offering to include front-end research, industrial design, prototyping, and testing. Company managers feel that the new name, Novation Industries®, represents both innovative design capabilities, as well as long-term manufacturing experience. By rebranding the company as Novation Industries®, the company is better positioned to build a brand that will support our expanded service offering as a new product innovator, The new tagline, Manufacturing Ideas, depicts our commitment to not only producing breakthrough ideas but also to making our customer’s ideas come to life.”

As a part of the company’s rebranding strategy, a new corporate logo has been designed. The mark graphically integrates the “N” from Novation and incorporates a contemporary color palette including green to represent innovation and change as well as deep grey to represent industry and manufacturing. A new website, located at www.novationindustries.com promotes the brand and provides a comprehensive overview the company’s capabilities.

Through an Integrated Development Process (IDP), Novation Industries® is able to offer customers a range of disciplines to ensure rapid, yet marketable design, functional technical development and an efficient production approach, bringing products to market with integrated efficiencies such as:

  • Speed-to-market
  • Parallel efficiencies
  • Integrated design solutions
  • Phase-gate governance
  • Single-point accountability

Services offered include: 

Research – risk minimization through research-driven new product “ideation,” market validation

Industrial design – innovative design employing 3D modeling techniques and prototyping Engineering – multi-functional teams encompassing mechanical, electrical, industrial, plastics and tooling disciplines DFM – manufacturable solutions that bring production efficiency, while maintaining design objectives

Prototyping – machined, cast or molded methods for design confirmation and testing

Plastics – complete injection molding tool design, production and finishing capabilities 

Manufacturing – comprehensive contract services including domestic and global sourcing 

Logistics – turnkey logistics services with stocking programs, inventory control and fulfillment

After being in business for forty years, the company is in a strong position to leverage its successful history, market knowledge and extensive service offering to increase sales with more aggressive and honed marketing programming. The company’s name and new brand strategy will support its renewed focus on holistic product development and its commitment to increasing national market share through new and expanded customer relationships. 

Novation Industries®, formerly WM Plastics, specializes in integrated product development services including industrial design, injection molding and sourcing, contract manufacturing, and logistics. The company’s core ideology drives Innovation, efficiency and a customer-centric focus. Novation Industries® has considerable expertise within diverse markets and has worked with major consumer products, medical and merchandising manufacturers to provide product development solutions.

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